The future of Business Analytics is Social
To date the enterprise has yet to capitalize on the value of integrating social interactions ("systems of engagements") with enterprise data ("systems of records").
Internet Social Apps are capturing every human interaction, ever button clicked, opinion expressed, piece of content created, read, tagged, or commented on, and applying analytics in order to deliver services that are smarter and more personalized. So my question...
With the enterprise drowning in information and sitting on rich under-utilized networks of interactions between people, content, processes, and applications, is it time that we get serious about enterprise social analytics?